Keppel Land | Take Me to Tiong Bahru
Campaign
Brief:
To generate awareness and desirability of Highline by increasing the credibility
of Tiong Bahru as a world class hipster neighborhood that offers you the vibrant
lifestyle you desire.
Solution:
Tiong Bahru is named by Vogue and CNN as one of the coolest, hippest places in
the world. Through a social activation, we want to show our target audience that people
in the other coolest neighborhoods in the world really want to check out Tiong Bahru.
Art Director: Vincent Lau
Copywriter: Sienna Song, Teo Chin Yen
Videography: Alice
Campaign Video: