KFC | #SORRYNOTSORRY
Campaign
The KFC Double Down has never been a sensible burger. And that’s exactly the point.
Instead of apologising for its unapologetic indulgence, we leaned into it. No buns. No veggies. No diets. Just crispy fried chicken, cheese and bacon stacked together in all their excessive glory.
Through a series of tongue-in-cheek films, we turned everything the Double Down “should” have been into something worth saying sorry for. Well, sort of. #SorryNotSorry
