AIC | Born To Care
Campaign
Brief:
A brand campaign to recruit new joiners to the Community Care sector. Targeting fresh graduates, mid-careerists and those who have lost jobs due to the pandemic.
Solution:
While many people find that Community Care is a tough job, what they fail to realise is that care is not a rare trait that's only found in a special few. We're all capable of caring. What we want to do is to make people realise that we all have the most important qualification for the Community Care industry.
Creative Director: Paolo Agulto
Copywriter: Shahrin Izhar
Art Director: Vincent Lau
Production: Little Red Ants Creative Studio