DBS | DBS X Gojek Brag Off Battle
Campaign
Brief:
Gojek is entering the Singapore market and DBS is the first bank to be in partnership with them. Giving DBS customers the chance to be the first to experience Gojek in Singapore. The task is to get Singaporeans to download GoJek App by using their DBS/POSB cards.
Solution:
We give DBS customers the absolute bragging rides. We shout out about the bragging rides and started a series of brag off battle to find the best bragger in the social sphere. The top bragger get to walk away with a $1,000 worth of promo code named after them.
Creative Director: Mavis Neo
Art Directors: Vincent Lau, Revati
Copywriter: Carmen
Production House: Highest Kite Productions
Trailer
Launch