Bosch | Lost Recipes of Singapore
Campaign
Brief:
To differentiate BOSCH from its competitors, given a long-running legacy in kitchen innovations.
Solution:
Creating thought-provoking conversations around Singapore’s culinary heritage with an online movement to save heritage recipes, to put BOSCH’s proud heritage and time-tested technology in focus. We help to build a legacy for Singaporeans by creating a platform for Singaporeans to share their family heirloom recipes, and providing them the resources and skills to keep these recipes alive.
Art Director: Vincent Lau
Copywriters: Lee Wei Ling, Teo Chin Yen
Photographers: Jayden Tan, Nicholas Ee
Videographer: Nicholas Ee
Case study video:
Campaign Launch Video:
Photoshoot:
Direct Mailer:
