Bosch | Have You Eaten?
Campaign
“Have you eaten?”. Possibly the most common question asked by our parents or grandparents, across all languages and dialects.
More and more Singaporeans are giving up family dinners for social life.
We want to make people look forward to family dinners again by helping to break down the Asian walls among family members and igniting meaningful conversations at the dining table.
You know you’re home when you hear the words “have you eaten”. We decode the hidden messages behind these three words, and help people understand the things left unsaid by our loved ones, to encourage people to reconnect with their family over homecooked dinners.
limited edition #HaveYouEaten laundry basket was created for sale to help raise funds for the adopted charities. 31,105kg worth of rice had been pledged to those in need.
Art Director: Vincent Lau
Copywriters: Teo Chin Yen, Lee Wei Ling
Production: Jeth Heng / Joel Lee
Launch video:
Limited edition merchandise for CSR:
