Deliveroo | Deliveroo Crossing
Social campaign
Insight:
Now that we can’t go out in the real world due to Covid 19, more and more Singaporeans are spending their time in today’s most popular virtual world: Animal Crossing
Idea:
To show that Deliveroo will go anywhere and everywhere to deliver food, we create Animal Crossing avatars dressed in Deliveroo uniforms, then get them to deliver food to Singaporean players. The best part? Our avatars will also give players a promo code that they can use on Deliveroo orders.
Creative Director: Paolo Agulto, Etienne Lesourd
Art Director: Vincent Lau
Junior Art Director: Chesa Tan
Senior Strategist: Leow Yan Ling
Case study
